Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective.
Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window of opportunity. Booking bus or outdoor advertising takes time you might not have and not be able to measure.
Whole article written by jeffbullas here ...

Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window of opportunity. Booking bus or outdoor advertising takes time you might not have and not be able to measure.
Whole article written by jeffbullas here ...
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